The NFL has incredibly strict sponsorship rules. But, when Pittsburgh Steelers quarterback Russell Wilson used “Coors Light! Coors Light!” as a play call, we ran with it and took it to the house.
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Clio Awards:
3x Silver (Direct, Experience & Activation, Media)
2x Bronze (PR, Social)
Droga5
Made with Charlotte Simons, Sophie Lindemann, Tres Colacion, Giancarlo Rodas and some good buddies at Rethink Toronto